Channel Partner Program

Access a wide variety of vendors, cutting-edge technologies, and advanced services

The Attributes of a Trusted Provider

Channel program

Best-of-Breed OEMs

CBTS solutions

Awards

Elevating channel partnerships

Today’s trusted IT professional consultants and advisors hold high expectations of the partners they choose to put in front of their customers. Technology providers must meet these expectations in order to foster long term, productive relationships.

At CBTS, our channel partner program ensures mutually beneficial outcomes for trusted advisors, technology vendors, and customers. Discover how CBTS has become the go-to provider for complex customer engagements and multi-location retail deals and solving mission-critical business challenges.

Our differentiators in the Channel

CBTS by the numbers

Engineers

Technology certifications

Dedicated employees

Enterprise clients

$1B+

Annual revenue

The attributes of a trusted provider

Selecting a dependable IT services partner is essential for ensuring a positive experience and successful outcomes for your clients. These traits and our extensive industry experience embedded within our channel partner program should give you confidence in our ability to deliver high-quality solutions for your customers.

Consultative approach

Educates your customer, collaborates, and drills down to the business challenges.

Detailed project management

Respects their role, leads the process, and stays focused on the scope of engagement.

Vendor agnostic

Remains honest and upfront in making recommendations based on the best interest of the client.

Responsive and agile

We offer flexible consumption and financial models to help organizations transform and modernize.

Unbiased expertise, best-of-breed OEM solutions

CBTS provides unbiased expertise and best-of-breed OEM solutions engineered for partner success in complex MSP and MSSP environments. Specializing in AI, Security, Cloud, Networking, Voice, and Contact Center, we help partners navigate complex accounts with cutting-edge solutions and unparalleled support. As a vendor-agnostic partner, we offer honest, transparent recommendations, backed by detailed project management and flexible financial models to drive transformation. We work with top OEMs such as Cisco, Microsoft, Palo Alto Networks, Five9, Commvault, Juniper Networks, Fortinet, and many others, delivering modern technology and industry-leading results across healthcare, retail, manufacturing, finance, and professional services.

Best-of-Breed OEMs

OEMs left wrapper

World Class Service Provider Wrapper

OEMs right wrapper

Enterprise Voice, CX, & CPaaS

  • MS Operator Connect
  • Webex Calling
  • Webex Contact Center
  • Webex Connect
  • Five9
  • CBTS CXsync
  • Avaya PS/maintenance
  • Complex SIP trunking

Managed Network, SD-WAN & SASE

  • Palo SD-WAN/SASE
  • Palo XDR/Cortex
  • Cisco Meraki SASE
  • VeloCloud
  • Juniper Mist
  • Wi-Fi/LAN
  • Circuit aggregation
  • 4G/5G/LTE backup
  • Circuit LOA

Cybersecurity Services

  • SOC
  • MDR/EDR/XDR
  • Penetration testing
  • Web/API testing
  • Vulnerability scanning
  • Patching as a Service
  • NIST/ZTNA assessments
  • Virtual CISO

Cloud Migration & Management

  • Public/private cloud
  • FINOPS consulting
  • VM rightsizing
  • Amazon AWS
  • Microsoft Azure
  • VMware/Nutanix
  • Backup as a Service
  • DR as a Service

Professional
Services

  • LAN/Wi-Fi/Network
  • Voice/SIP
  • Data center/Cloud
  • Application migration & modernization
  • Microsoft Copilot
  • AI Accelerator
  • Security consulting
End-to-End Customer Experience life cycle

The Lightboard – OEM

Video

UCaaS Retrofit: 700+ Locations in 11 Weeks

Video

Enterprise grocery distributor: Managed Wi-Fi, SASE, UCaaS, and CCaaS

Video

Healthcare Organization with more than 250 locations: Managed UCaaS

Three ways we stand out from the others

We enable customer success by delivering modern technologies, broad expertise, and advanced services for complex environments.

Big enough to matter, small enough to flex

Our size, experience, and a variety of technical certifications allow us to address the most complex environments.

Innovating for exceptional business outcomes

We prioritize emerging technology, embrace a customer-centric approach, and deliver business outcomes tailored to each client’s intricate needs.

Broad experience in
every industry

Solving large, complex opportunities with industry-leading solutions for healthcare, retail, manufacturing, finance, and professional service organizations.

SOLUTIONS

CBTS Strategic Solutions as a Service

Application services

Modernized applications for cloud-first environments

Learn More →

Managed Cloud

Cloud solutions for your clients’ modern transformation

Learn More →

Consulting & professional services

Optimize your digital environments with expert guidance

Learn More →

Digital workplace

Optimize employee collaboration and improve productivity with innovative technologies

Learn More →

Infrastructure as a Service

Create a secure, agile foundation for critical applications and infrastructure

Learn More →

Managed services

Outsource monitoring, alerting, escalation, and remediation for mission-critical operations

Learn More →

Security

Advanced security solutions to protect against malicious activity

Learn More →

“Parallel and CBTS became the single point of contact and the technology roadmap partner Donatos needed to build our Store of the Future. From supporting our corporate strategies for unified commerce and enhanced customer experience, to franchise growth, to streamlining the entirety of services and support to save us both money and time, the overall solution has certainly met our expectations.”

Larry Beckwith, Vice President of Information Services
Donatos

CBTS Awards and Recognition

April 2018

CBTS awarded Channel Partners 360 Business Value Award
Learn more

Dec 2019

CBTS names ATC as its Channel Partner of the Year
Learn more

Feb 2020

CBTS invests in AVANT's Dallas, TX BattleLab
Learn more

Aug 2020

CBTS recognized with the Best Engineering Team Award
Learn more

Sept 2020

CBTS channel partner awarded Excellence in Digital Services Award
Learn more

Oct 2020

CBTS recognized with AVANT’s first ever Annual Hustle Award
Learn more

Sept 2021

CBTS wins AVANT's Annual Hustle Award a second time
Learn more

March 2022

CBTS’ Matt Douglass Awarded TBI's Channel Powerhouse of the Year
Learn more

Oct 2023

Matt Douglass: Three-time Top Solution Engineer by AVANT
Learn more

Nov 2024

CBTS recognizes Megan Holtzclaw for receiving the High Tide Honor from Bluewave Technology Group
Learn more

Feb 2025

Rob Messmer recognized on the prestigious 2025 CRN® Channel Chiefs list
Learn more